Let me See It! Newsletter Previews

Persons or companies who offer newsletter services should allow users to preview the design and content of previous newsletters.

Give an archive of previous newsletters so user can see the design and quality of your information. I would bet that subscription rates for informative, well designed newsletters would get be greater with a preview.

Congressional Quarterly gives a good example of this on their site.

[flickr]photo:3366065772[/flickr]

90percentofeverything.com gives a good example of what not to do when offering a newsletter subscription.

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