Apple + Game Engine = Profit

Apple needs a game engine.

This is something I have been thinking about for some time and have seen mentioned around the web more and more frequently.

It seems that Google is already keen to this in their acquisition of Steam, and Microsoft is already there with the XBox console…sort of. Apple should follow this, but much like the iPhone model allow players to build and sell games and/or games levels. There are three other main reasons for doing this:

1. Bypass game producers, and put the power in the hands of the designers and developers.
2. Obviate the CD/DVD model. It needs to die.
3. Create a more rich game experience. Innovation comes from the garage, not a corporate cubicle. Apple already knows this.

They have a distribution model through iTunes and Apple TV. Now all they need is way for people, such as myself, who are not ObjectiveC savvy to build games. Creating an engine with great GUI that enables creative people such as myself, who otherwise could not produce a full game, is key for success. I would have no problem investing time and energy in game design if I could profit from my work.

Apple could potentially buy something like Atmosphir, but it seems a bit twinky and lacking in features. As I have noted in my previous posts, that the game engine should function similar to the Unreal engine, so that users could create a variety of game types. The iPhone could act as a controller and perhaps Apple could add another controller, similar to the Wii nunchuck, that tethers to the iPhone. The engine could potentially tie into the controllers velocometer for a more engaging experience.

If Apple can successfully integrate Apple TV and iTunes as a game delivery system, this would potentially put them at the forefront of the gaming system. Enable your user base to profit from doing something they enjoy, and you will profit as well. This worked with the iPhone and it will work in the gaming market as well.

Tagged as: apple, engine, Gaming, profit