MacBook is Sharp

Has anyone else noticed how the edges of the Macbook are seriously sharp? It literally cuts into your wrists. There have been reports of this for a long time. I cannot understand why Apple would not address this long ago. It’s bad enough that the laptop nearly melts your flesh. Apple could at least soften the plastic edges.

Hopefully this will be addressed in the next release.

The Unreal Gaming Market Place

I’ve always loved games and have played just about ever system since Pong….Yes I’m that old.

Years ago I bought Unreal Tournament 2004 and became a total addict. The matches were typically 10-20mins long, and I could play many matches, without loosing interest. Shortly after I became extremely interested in making games through the Unreal editor. I had some experience modeling and skinning in 3DS Max so I gave it a try and pumped out a couple of Assault style games. I was extremely pleased in that the level received good reviews and gained popularity on some of the servers.

One of the most rewarding experiences in making the game was the ability to watch others play it. Unreal is an incredible game engine in that you can watch someone play in first or third person. From a psychological standpoint it was interesting in watching how users interact or conduct themselves not knowing that someone is watching them.

There are so many variables to take into consideration in designing a game. The game has to be difficult, but not too difficult. It needs to be long, but not too long. The puzzles should vary and the environment should be rich. In the end, everything should be optimized to remove lag or latency. Basically you are the god of your own world.

The level went through many revisions, and finally was bug free. The level did not include bot pathing, but at the time I don’t think my little system could have handled all the calculations needed for pathing because it was a large level. Regardless, it worked on a 32 person system and I was extremely pleased.

Had I the time or resources($$$), I would make games continuously.

Thinking about this recently I came upon an idea. Why doesn’t Epic create a marketplace for game designers similar to the Apple store. Users can create and sell their levels, characters, or mods rather than give them away. This gives incentives to gamers to develop additions to the game. It took me about 6 months to develop my level working nights and weekends. As I get older, building levels for free just is not an option.

A couple of times I actually thought about contacting Corporate America to sponsor my level design. In turn I would add virtual billboards in game, but I never got the nerve to do it, and to change out the billboards, the level would have to be continuously rebuilt and re-distributed to various servers. There needed to be some way to quickly and easily change out this virtual advertising, and the Unreal engine just did not allow this.

It seems now that Google may use my idea.  I will be watching intently to see how this turns out.

AIGA GAIN 2006 Conference Review

For all attending or thinking of attending the 2008 AIGA GAIN conference I have put together this mini review of the previous conference in 2006.

Tom Kelley, general manager, IDEO

Tom was a great moderator. My only suggestion was to allow for Q&A with the audience. The cookie cutter, pre-canned questions were really sad.


WINS

Shane Brentham, senior director, brand services, worldwide marketing, Autodesk

Kevin Farnham, chief executive officer, Method

This was a really great presentation. I sympathized greatly with the growing pains that Autodesk and Method were going through. At the time of this presentation, the company was working for was having the exact same growing pains. Taking a huge product line that spans many disciplines and putting in into one cohesive brand structure is a very difficult challenge. The relationship seemed a bit hostile between the two, but the presentation was good none-the-less.

Moira Cullen, design director, Coca-Cola North America

Moira gave a good speech. She talked a lot about breaking down silos that form is huge corporate structures. At the time I could identify with that a lot because the company I was working for had many silos, and we were trying to break them down. She did speak a bit fast, and I would have loved for her to publish her PowerPoint, but that didn’t happen.

Sam Hecht, founding partner, Industrial Facility, London

Sam Hecht spoke about his relationship with MUJI. MUJI is like the Walmart of China. It was interesting to see their process, in that they still work with basic material like paper to do mock-ups. He really engaged the crowd, and left them wanting more.

Michael Hendrix, co-founder, Tricycle, Inc

This was an interesting idea about retiring carpet samples and using printed samples instead. It’s an interesting idea, but I don’t think it will take off. People like to feel products that are tactile. It’s a necessary evil. However, a year later they are still going strong.

Ji Lee, author, The Bubble Project

Ji Lee’s bubble project was totally inspirational. His work is honest and truly refreshing.

Bobby C. Martin Jr., design director, Jazz at Lincoln Center

Bobby’s speech was a riot. Very inspirational.

Doug Powell, principal, Schwartz Powell Design and founder, HealthSimple

Great speech! Doug took from his own life hardships and used design to create a better solution for children with diabetes.

Scott Williams, chief creative officer, Starwood Hotels and Resorts Worldwide, Inc.

Scott’s speech addressed questions I had been asking for years. Why do hotels continuously use horrible design that makes for and uncomfortable experience. Simple implementations like using clean white bedspreads and innovating with the curved shower bar is what GAIN is all about. Use design to make better experiences. This is one guy with whom I would love to work.


FAILURES

LiAnne Yu, director, Asian business strategy, Cheskin

I think this presentation should have been renamed “Market Studies on Selling Fast Food Chicken to Third World Countries.” Perhaps I am being too self righteous when I review this presentation, but I saw no value in it other than fat-cat corporate growth.

Unethical…Unrewarding…Fail.

Henry Myerberg, principal, Rockwell Group

Richard Smyth, vice president, redevelopment, JFK, JetBlue Airways Corporation

This was probably one of the worst architectural ideas I have ever seen. In designing the terminal for Jet Blue, the Rockwell group imagineered three elements that identified New York. They came out with, cables, bleachers, and signs. Why is this bad, I’ll tell you.

The last thing anyone would want is to haul luggage up a bleacher to sit down. Bleachers have no backs an are one of the most uncomfortable seats ever. Typically if you have time to sit down, you want something comfortable, with space to place your luggage or set food to eat.

The large circular floating screen does nothing to add clarity or give information to users. It’s too far away to add any type of useful readable text for users, so it would basically become a ticker for advertising. More clutter. Fail…

The cables do nothing to the aesthetics of the terminal except add clutter. However, they are the lesser of the three evils.

If anyone has ever traveled, then you know what you want. It is common sense. Food, rest, a power outlet for phone and laptops, and free Wi-fi are the key things. The plan addressed none of these issues effectively and was a big fat plate of fail on epic proportions.

In general the presentation was kitsch and had no substance. The 3D fly-through simulation was going for a wow factor but missed the target. Rockwell was not solving problems with their design. They were decorating. Epic Fail.


I hope these reviews we’re helpful. There are some good speakers coming up at the next GAIN. Good luck to the speakers and attendees. I wish I could attend again.

The Perfect Case

I’ve bought many cases throughout my life and regretted many choices. After much travel and general observation, I have put together this little article to help in choosing the right case.

Wear and Tear

Make sure the edges are plastic or very hard leather. I had noticed on a friends bag that the edges were not plastic. The case was constructed of cloth and after very little usage, the bottom was totally shredded. It is especially important to have a hard plastic on the bottom.

Is it Sitable?

I don’t think that people really think about this when shopping for a case. In many situations at airports, bus stops, or subways, you may find yourself sitting for long periods of time, and chairs may not always be available. Sure you can sit on the ground, but there may be situations where you don’t want to get dirty. A good case with a strong frame makes for a great chair when you are really tired. Make sure that you can balance yourself on it also.

Size

Make sure that your bag size fits with your size needs. If you want to use it for airline carry on, make sure it fits within airline size regulations. If you are buying a case for a laptop, make sure it is big enough to hold your computer. The 17″ Macbook Pro is a monster in size, and will not fit in many brief cases.

Heavy Duty

Inspect framing of your bag before purchase. Chances are, if you check a bag at an airport, it’s going to get tossed around like a rag doll. Buying a bag with a strong frame and heavy duty plastic edging with help with this greatly. This will also help with the aforementioned sitable factor.

Portability

Anyone who has gone to Europe knows that many of the streets are old world cobbled style. Pulling a bag with large wheels can help ease the pains of navigating cobbled streets. I have yet to see a good design for a suitcase that has a wheel base greated than 4 inches. Perhaps a savvy industrial designer will be inspired from this post and make one.

Storage

The storage factor goes without saying. Make sure that your case has as many or as little compartments to meet your needs.

Little Details (Drawer Slides)

As I plan for buying a house and furniture I am paying more attention to small details. One thing I look at in furniture is the use full extension drawer slides. This may seem trivial to some however it just makes sense. Would you make a door that opens up only 3/4 of the way? Would you make a button on a web page that only has 3/4 of it as a clickable area? Probably not. So why wouldn’t people use drawer slides that open up all the way? Full extension drawer slides are just good design.

The Death of Print

Unused Phone Books

After a recent visit to the mail boxes I noticed the pile of phone books that no one seems to want or care about. A month later they are still there.

This makes me wonder. How much longer will phone companies continue to pour time and energy into producing these archaic things? When will they finally wake up and say, “These things take way too much time to produce, and no one reads them.”

In a previous job, the company for which I worked would produce multiple catalogs for a rather large product line including 100,000+ product numbers. Some of these catalogs would take years to produce. There was intense review process to make sure that everything was correct, and this all took a ridiculous amount of time. By the time the catalog went to press, many on the part numbers or measurements would be incorrect, rendering the catalog about as useful as a paperweight. I can only image how complex the design process would be for something like Yellow Pages or a company like McMaster-Carr even with an automated process.

I can’t predict when, but print will die or slowly become relegated to the art world. The integration of wireless devices like smart phones and Amazons Kindle® are going to eat away at the print businesses. I’ve already seen many campaigns from paper companies pushing the greatness of paper. It is interesting to see how businesses are pushing paper to stay alive.

Inevitably as we see a decline in the baby boomer generation, wi-max becomes available, and wireless devices become more affordable, I can see the need for print to be less and less.

When do you think print will become obselete?


UPDATE » 2008/09/17
Its Official. Print is dead.

Wasted Phonebooks